“Virgin Mary Visits Walsall”
A Walsall firm, Ace Pub Supplies, produced the finger licking scratching which a snack addict claims looks like a Madonna and a Child.
Midland pub-goer Aaron Dodgson was dumbstruck when he saw the "miracle" image in his pack of Q Pork Cracklings, produced by Black Country Snacks.
Now the God-fearing man is planning to keep the religious relic in a glass case - prompting jokes and merriment at the packing plant in Walsall.
Ace Pub Supplies Scratchings owner, Phil Rolls, which delivered the popular pig product, said: "When Aaron rang us about it, I thought it was a big joke."
"I can't believe people have taken it so seriously,” said Phil, who runs the company with wife Linda. "It is just amazing that one of our scratchings has become so famous."
Aaron, of Earlsdon, Coventry, is planning a round of TV appearances with the religious rind - including Channel Four's Big Breakfast.
"Scratchings Firm Pulls Off Cracking Deal at Pub Chain"
A Black Country Pork Scratchings firm is to create jobs and invest thousands of pounds into its business after winning a lucrative contract with pub operator Mitchells & Butler and Marston's.
Walsall based Black Country Snacks has been chosen by M&B to supply its Q Pork Scratchings and other snacks to 1,500 of its pubs and clubs across the country.
Before this, they came first, second and third place in "Pork Idol", a nationwide contest run by Marston’s to find the best pork scratchings in the country.
Director Philip Rolls, aged 55, said it could lead to the creation of almost half a dozen jobs and recently £50,000 was being ploughed into new machinery at the site in Walsall.
Mr Rolls said: "The popularity of pork scratchings is increasing all the time. We are selling more and more all over the place and as far afield as Scotland".
It already supplies Marston's managed pubs but after winning Pork Idol, it will see its snacks being sent to Free Houses as well.
"It's the equivalent of a major record deal in the pub snack world," said Mr Rolls. "We were thrilled to be named winners.
We have been supplying the Black country with their favourite pub snack for more than 20 years and to win a taste contest and regional contract is simply fantastic."
Marston's marketing manager Des Gallagher said: "We've been delighted with the success of Pork Idol and the number of local suppliers who responded to the challenge. We're a local beer which truly reflects the tastes of our drinkers and have had great fun finding our winner."
Mr Rolls said his most popular pork scratching was the Roast Pork flavour. However he said other flavours such as Pork and Stuffing had been favourable in the past as well.
The firm was founded 30 years ago and has had its base in Walsall for the last 15 years.
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